An academic major in the General Business program provides students an opportunity to study the fundamentals of a business enterprise.
The General Business concentration enables bachelor's degree students to receive a thorough education in business without a major in a specific business discipline. This focus gives enough flexibility so an individual can explore various career paths.
The purpose of this program is to prepare the student in all the areas of business. A graduate can enter small business, public relations, federal and state government, office management, insurance, real estate, retail credit, and sales.
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