Management and Marketing


Management involves the co-ordination of resources - both human resources (people) and non-human resources (machine materials, etc) - to achieve organizational objectives efficiently.

The curriculum in Management, therefore provides the student with an understanding of the specialized functional areas and with a broad, integrated view of the firm as a whole.

Men and women with University degrees in Management are equipped to advance more rapidly into positions of increasing responsibility in private business firms, in not-for-profit organizations, and in government.

Human Resources

Human Resources Management involves the recruitment, selection, maintenance and development of human resources by organizations. It includes such diverse functional areas as interviewing, training, compensation and benefits, health and safety and labor relations.

University graduates in Human Resources Management are found in all types of business firms, larger service organizations, and governmental agencies


Marketing, as a professional field, is concerned with the whole range of activities that facilitate the movement of goods and services from producer to the ultimate consumer.

The Marketing curriculum provides the student with a fundamental understanding of each of the specialties involved in the process as well as with the management of the marketing function generally.

Typical kinds of careers open to Marketing graduates include advertising , market research, sales and sales management, purchasing, services marketing, business to business marketing, brand management, consumer behavior and retail management.