K. C. Sen

Contact

Dr. K.C. Sen
Professor

Phone: (409) 880- 8972
Email: senkc@lamar.edu
Office: Galloway Business Building Room 235

Ph.D.   Washington University 


Courses Taught

MBA:

Concepts & Application for New Ventures 
Marketing Management
Special Topics in Management 

Bachelors:

Marketing Management 
Marketing Research 
Special Problems in Business  

Professional Experience

Academic Experience 

Chair, Professor, Associate Professor, Assistant Professor, Lamar University (1992 - Present), Beaumont, Texas. 

Service

Professional Service 

Academic Conference: Panelist
2014:  Association of Collegiate Marketing Educators Conference (National).

Reviewer - Article / Manuscript
2015:  Journal of Marketing Channels (International).

Reviewer - Book / Textbook
2012:  John Wiley & Sons Educational Publishing (International).  Reviewed Chapters 2, 3, 4 and 5.

Invited Lecture
2013:  Indian Institute of Management, Kolkata, India (International).

Reviewer: Ad Hoc Reviewer for a Journal
2012 – 2015:  International Journal of Pharmaceutical and Healthcare Marketing (International).
2013:  Managerial and Decision Economics (MDE) (International).
2011:  Journal of Quantitative Analysis in Sports (International).


Institutional Service 

College Assignments
Chair:
2015-2016:  Commencement Committee  
2014-2015:  Conferment  

Member:
2015-2016:  Executive Committee  
2011-2012 – 2014-2015:  Executive Committee Lamar University  

College Assignments
Other Institutional Service Activities:
2011-2012:  Organizational Committee Big Idea Competition  

University Assignments

Faculty Advisor:
2015-2016:  Mr. Danny Grigsby:  Description of Mr. Grigsby's study abroad experience.  

Member:
2013-2014 – 2015-2016:  Academic Computing Committee  
2013-2014:  CID Executive Committee  
2012-2013:  CID  

Other Institutional Service Activities:
2015-2016:  Presentation at LU Undergraduate Research Seminar  
2013-2014:  Organizational Committee Big Idea Competition  

Community Service 

Media Contact
2013:  Service Provided to Regional Newsmedia, I have been quoted in an article in the Beaumont Enterprise.
The Link is given below:
http://www.beaumontenterprise.com/news/local/investors_acquire_linens__n_things_name__products_to_be_back_on_store_shelves_in_coming_months_02-12-2009.html

Intellectual Contributions

Refereed Articles 

  • Norman, S., Natarajan, V. S., & Sen, K. (2015).  Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'.   Journal of Higher Education Theory and Practice, 5 (5), 10.
  • Cavaliere, F. J., Glascock, K., & Sen, K. C. (2015).  The Englishnization of Business: Does This Help or Hinder Teaching Global Business?   Education.
  • Karani, K., Mulcahy, D., & Sen, K. C. (2014).  There is room at the Inn!: A Case Study.   Journal of International Academy for Case Studies.
  • Sen, K. & Natarajan, V. S. (2012).  Organic Growth ----- A Taxonomic Perspective.   International Journal of Business Excellence, 5 (1/2), 130-139.
  • Kenyon, G. N. & Sen, K. C. (2012).  A model for assessing consumer perceptions of quality.   International Journal of Quality and Service Sciences, 4 (2), 175-188.
  • Sen, K. C. (2012).  Mapping Statistics to Success on the PGA Tour ----- Insights from the use of a Single Metric.   Sport, Business, Management: an International Journal.
  • Sen, K. C. (2011).  An empirical investigation of the variations in direct-to-consumer prescription drug advertising.   International Journal of Pharmaceutical and Healthcare Marketing.
  • Natarajan, V. & Sen, K. C. (2011).  Antecedents of population health across US States --- An Empirical Investigation.   Journal of Management Policy and Practice.
  • Dyson, J., Natarajan, V., & Sen, K. C. (in press, 2011).  M&D Supply Case A --- Stuff Happens.   Journal of International Academy for Case Studies.
  • Thompson, T. H. & Sen, K. C. (2011).  Valuing Nostalgia: The Case of the Topps 1957 Baseball Cards.   Journal of Quantitative Analysis in Sports.

Refereed Proceedings 

  • Ghosh, K. & Sen, K. C. (2015).  A Conceptual Model to Understand the Factors that Drive Individual Participation in Crowdsourcing for Medical Diagnosis.   48th International Conference on System Sciences.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2014).  An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures.   Academy of Marketing Science Annual Conference.
  • Natarajan, V., Sen, K. C., Radhakrishnan, N., & Broussard, K. (2014).  Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads.   Business and Health Administration Association (BHAA) Conference.
  • Karani, K., Mulcahy, D., & Sen, K. (2013).  There is room at the Inn!: A Case Study.   Allied Academies Spring 2013.
  • Dyson, J., Natarajan, V., & Sen, K. (2013).  M&M Air Service: Reckless, Wild, and a Little Bit Crazy!   Southwest Case Research Association.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013).  UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH.   Business and Health Administration Association (BHAA) Conference.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013).  AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS.   Academy of Marketing Science Annual Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2012).  Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes, and Hypertension across the US MSAs.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (in press, 2012).  Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSA's.   Business and Health Administration Association (BHAA) Conference.
  • Sen, K. C. & Natarajan, V. (2012).  The Modern Firm as a Conduit for Indigenous People: A Conceptual Model.   4th Subsistence Marketplaces Conference.
  • Dyson, J., Sen, K., & Natarajan, V. (2011).  M&D Supply David and Goliath.   Allied Academies 2010 Spring International Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2011).  Diabetes rates and lifestyle variables: An empirical investigation across US metropolitan statistical Areas.   Society for Marketing Advances Annual Meeting.
  • Kenyon, G. N. & Sen, K. C. (2011).  Customer's Perceptions and the Dimensions of Quality.   Western Decision Sciences Institute 14th Annual Meeting.
  • Dyson, J., Sen, K., & Natarajan, V. (2011).  M&D Supply Case E :Texas Two-Step.   Allied Academies Spring 2011 Conference.
  • Sen, K. C. & Hawkins, C. F. (in press, 2011).  Ranking Professional Golf Players (Who is Number 1?).   New England Symposium on Statistics in Sports.

Book 

  • Kenyon, G. N. & Sen, K. C. (2014).  The Perception of Quality. London, UK:  Springer Verlag Ltd..  

Book Chapters 

Refereed

  • Kenyon, G. F. & Sen, K. C. (2012). Customer perceptions, dimensions of service quality, and service systems. In Angel Juan; Thanasis Daradoumis, Meritxell Roca; Scott Grasman; Javier Faulin (Ed.), Decision Making in Service Industries: A Practical Approach (pp. 59-80). Taylor & Frances Group, CRC Press. 

Presentation of Refereed Papers 

  • Price, D. I. & Sen, K. C. (2016). Financial Considerations in College Football Conference Realignment.   SOUTHWESTERN SOCIETY OF ECONOMISTS, Oklahoma City, Oklahoma.
  • Sen, K. C. & Price, D. I. (2015). Segmentation within College Football: Factors Influencing Conference Realignment.   SOUTHWESTERN SOCIETY OF ECONOMISTS, Houston, Texas.
  • Price, D. I. & Sen, K. C. (2014). Concentration in College Football: An Examination of External Revenues by Conference Affiliation.   SOUTHWESTERN SOCIETY OF ECONOMISTS, Dallas, Texas.
  • Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study.   Allied Academies Spring 2013, New Orleans, Louisiana.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS.   Academy of Marketing Science Annual Conference, Monterrey Bay, California.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy!   Southwest Case Research Association, Albuquerque, New Mexico.
  • Sen, K. C. & Natarajan, V. S. (2012, July). The Modern Firm as a Conduit for Indigenous People: A Conceptual Model.   4th Subsistence Marketplaces Conference, Chicago, Illinois.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (2012, March). Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSAs.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case D David and Goliath.   Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E :Texas Two-Step.   Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Kenyon, G. N. & Sen, K. C. (2011). Customer's Perceptions and the Dimensions of Quality.   Western Decision Sciences Institute 14th Annual Meeting, Portland, Oregon.

Presentation of Non-Refereed Papers 

  • Kenyon, G. N. & Sen, K. C. (2013). An Attempt at a Holistic Approach.   Production and Operations Management Society (POMS) National Conference, Denver, Colorado.
  • Kenyon, G. N. & Sen, K. C. (2013). An Attempt at a Holistic Approach to Quality.   Decision Sciences Institute 44th Annual Meeting, Baltimore, Maryland.