Katherine Fraccastoro

Contact

Dr. Katherine Fraccastoro
Professor

Phone: (409) 880- 8629
Email: fraccastka@lamar.edu
Office: Galloway Business Building Room 263

Ph.D.   Louisiana State University
M.B.A.   Louisiana Tech University
B.A.   Louisiana Tech University

Courses Taught

MBA:

Tactical Leadership 

Bachelors:

Advanced Marketing Problems 
Consumer Behavior
Principles of Marketing 

Courses taught, but not in the Schedule:

Principles of Retailing, Human Resource Management, Marketing Management, Advertising Management, Integrated Marketing Communications, International Marketing Management, Principles of Organizational Behavior, Business Statistics 

Professional Experience

Academic Experience 

Professor of Marketing, Lamar University (2015 - Present), Beaumont, Texas.

Associate Professor of Marketing, Lamar University (August, 2007 - 2015), Beaumont, Texas. Have taught or teach Principles of Marketing, Consumer Behavior, Entrepreneurial Market Opportunities, Advanced Marketing Problems, Marketing Concepts (graduate.

Assistant Professor, Lamar University (August, 2001 - August, 2007), Beaumont, Texas. Taught Principles of Marketing, Principles of Retailing Management, Consumer Behavior, Promotions, Marketing Management, Entrepreneurial Market Opportunities, Advanced Marketing Problems, Marketing Concepts (graduate), and Principles of Management and Organizational Behavior

Visiting Assistant Professor, Lamar University (August, 1998 - May, 2001), Beaumont, Texas. Taught Principles of marketing, Principles of Retailing Management, Consumer Behavior, Promotion/Integrated Marketing Communications, Principles of Management and Organizational Behavior, and Human Resources

Adjunct Professor, St. Leo College (March, 1995 - December, 1995), Tidewater Center, Langley AFB, Virginia. Taught Principles of Marketing, International Marketing Management, and Advertising Management

Adjunct Professor, Christopher Newport University (August, 1994 - December, 1994), Newport News, Virginia. Taught statistics 

Service

Professional Service 

Reviewer - Article / Manuscript
2015:  Academic and Business Research Institute (International).

Institutional Service 

Department Assignments

Member:
2012-2013 – 2014-2015:  Departmental Tenure/Promotion Review Committee  
2012-2013:  Department Chair Evaluation Committee  
2012-2013:  Managment Faculty Search Committee  
2011-2012:  Departmental Tenure Review Committee  

Mentoring Activities:
2011-2012 – 2014-2015:  Mentor for Assistant Marketing Professor  

College Assignments

Faculty Advisor:
2011-2012:  Beta Gamma Sigma  

Member:
2015-2016:  Undergraduate Programs Committee  
2014-2015:  Accreditation and Assessment Committee Lamar University  
2011-2012 – 2013-2014:  Assessment Committee Lamar University  
2011-2012:  Accounting Department Chair Review Committee  

College Assignments

Member:
2014-2015:  Accreditation and Assessment Subcommittee - BBA/MBA Exit Survey Review/Revision  
2013-2014:  Accreditation and Assessment Subcommittee - Mission Statement Revision  

College Assignments

Member:
2011-2012:  Dean's Review Committee  

College Assignments

Member:
2015:  NASCE Questionnaire Revision Committee  
2011-2012 – 2015-2016:  MBA Exit Exam Grading  
2011-2012 – 2015-2016:  University Merit Award Committee  
2012-2013:  MBA Exit Exam Grading  

University Assignments

Member:
2012-2013 – 2015-2016:  Graduate Faculty: Became a full member of the Graduate Faculty at Lamar University  
2014-2015:  External Relations subcommittee for Strategic Planning Committee: 

University Assignments

Member:
2011-2012 – 2015-2016:  Honors Council  

University Assignments

Member:
2014-2015 – 2015-2016:  QEP Steering Committee  
2014-2015:  Strategic Planning Committee  

Community Service 

Chair of a Committee
2014:  LCM Softball Fundraising Tournament

Member of a Committee
2013 – 2014:  Booster Club LCM
2013:  LCM Softball Fundraising Tournament

Other Community Service Activities
2013 – 2014:  Booster Club Softball Concessions Manager
2011 – 2014:  First United Methodist Church
2013:  PSG fundraising

Intellectual Contributions

Refereed Articles 

  • Fraccastoro, K. & Karani, K. (2014).  Marketing Small Towns: A Preliminary Investigation.   Journal of Business and Economics Research, 12 (3), 307-312.
  • Karani, K. S., Fraccastoro, K., & Shelton, J. (2013).  The effects of order of prices on customers' confidence levels.   Journal of Management and Marketing Research, 13.
  • Mayer, B., Dale, K., Fraccastoro, K., & Moss, G. (2011).  How to use Business Simulations to Improve Transfer of Learning.   Simulation & Gaming: An International Journal of Theory, Practice & Research.

Refereed Proceedings 

  • Escamilla, C. & Fraccastoro, K. (2015).  Assessment of the Correlation of Professional Leadership Program Content to University Leadership Programs.   2015 International Business and Education Conferences: Clute Institute.
  • Karani, K. & Fraccastoro, K. (2014).  Social Media Usage By Institutions of Higher Learning: An Examination by Platform, Institution Size, and Type.   Society for Marketing Advances Annual Meeting.
  • Fraccastoro, K. & Karani, K. (2013).  An Investigation into the Marketing of Small Cities, Towns, and Communities.   Society for Marketing Advances Annual Meeting.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2012).  Order of Prices Effects on Customers' Confidence Levels.   Academic and Business Research Institute.
  • Fraccastoro, K. & Karani, K. (2011).  A COMPARISON OF PROMOTED SOCIAL MEDIA USE IN THE MARKETING OF COLLEGES AND UNIVERSITIES.   International Business and Economics Research Conference.
  • Karani, K. G. & Fraccastoro, K. (2011).  The Effects of Multiple Sources and Price Variations on Creating Consumer Confusion in the Consumer Decision Making Process.   Academy of Business Research.

Presentation of Refereed Papers 

  • Escamilla, C. & Fraccastoro, K. (2015). Assessment of the Correlation of Professional Leadership Program Content to University Leadership Programs.   2015 International Business and Education Conferences: Clute Institute, Las Vegas, Nevada.
  • Karani, K. & Fraccastoro, K. (2014). Social Media Usage By Institutions of Higher Learning: An Examination by Platform, Institution Size, and Type.   Society for Marketing Advances Annual Meeting, New Orleans, Louisiana.
  • Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities, Towns, and Communities.   Society for Marketing Advances Annual Meeting, Hilton Head, South Carolina.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2012, October). The Effect of Order of Prices on Customers' Confidence Levels.   Academic and Business Research Institute, Las Vegas, Nevada.
  • Fraccastoro, K. & Karani, K. (2011). A Comparison of Promoted Social Media Use in the Marketing of Colleges and Universities.   International Business and Economics Research Conference, Las Vegas, Nevada.
  • Karani, K. G. & Fraccastoro, K. (2011). The Effects of Multiple Sources and Price Variations on Creating Consumer Confusion in the Consumer Decision Making Process.   Academy of Business Research, New Orleans, Louisiana.

Papers Under Review 

  • Karani, K. & Fraccastoro, K. (2015). "Brand Switching: Does Age Matter?," Revised and resubmitted to Journal of Business and Economics Research.
  • Karani, K. S. & Fraccastoro, K. (2013). "Resistance to Brand Switching: The Elderly Consumer," Revised and resubmitted to Journal Of Consumer Marketing.

Working Papers 

  • Blanke, E., Escamilla, C., & Fraccastoro, K. (2016). "The Impact of Social Media on Fraternal Organizations: Ethical Concerns," targeted for International Academic Conference.
  • Escamilla, C. & Fraccastoro, K. (2015). "Assessment of the Correlation of Professional Leadership Program Content to University Leadership Programs," targeted for Journal Of Leadership Studies.
  • Dyson, J., Natarajan, V., & Fraccastoro, K. (2014). "M&D Supply Case C," targeted for Business Case Journal.
  • Dyson, J., Natarajan, V., & Fraccastoro, K. (2014). "M&D Supply Case B," targeted for Business Case Journal.
  • Karani, K. & Fraccastoro, K. (2014). "Investigating Social Media Use of Colleges and Universities," targeted for Journal Of Consumer Marketing.