Soumava Bandyopadhyay

Contact

Dr. Sournava Bandyopadhyay
Professor 

Phone: (409) 880- 8630
Email: bandyopasu@lamar.edu
Office: Galloway Business Building Room 250

Ph.D.   University of Alabama
B.E.   Jadavpur University,  Kolkata, West Bengal, India

Courses Taught

MBA:

E-Marketing 
Global Enrichment 
International Marketing 
Special Topics in Management 

Bachelors:

E-Marketing 
International Marketing 
Principles of Marketing 
Special Problems in Business 

Professional Experience

Academic Experience 

Professor, Lamar University (September, 2003 - Present), Beaumont, Texas.

Associate Professor, Lamar University (September, 1997 - August, 2003), Beaumont, Texas.

Assistant Professor, Lamar University (September, 1992 - August, 1997), Beaumont, Texas. 

Service

Professional Service 

Reviewer - Book / Textbook
2013:  McGraw-Hill Irwin Publishing (International).  Reviewed new Principles of Marketing text by Hunt and Mello.

Reviewer: Conference Paper
2015:  American Marketing Association Winter Educators' Conference (International).  Reviewed 1 paper in the Global and Cross-Cultural Marketing track
2015:  American Marketing Association Summer Educators' Conference (International).  Reviewed 5 papers in two tracks (Digital Marketing and Social Media, Global and Cross-Cultural Marketing)
2013:  Academy of Collegiate Marketing Educators Conference (National).  Reviewed 1 paper for the ACME conference in 2013.
2012:  Hawaii International Conference on Systems Sciences (International).  Reviewed 2 (two) competitive papers for this conference.
2012:  American Marketing Association Winter Educators' Conference (International).  Reviewed 1 (one) competitive paper for this conference
2012:  American Marketing Association Summer Educators' Conference (International).  Reviewed 5 (five) competitive papers for this conference.

Institutional Service 

Department Assignments

Chair:
2011:  Two-Year Review Committee for Dr. Sam Sale and Dr. Komal Karani  

Department Assignments

Member:
2013-2014 – 2014-2015:  Management Faculty Search Committee  
2013:  Department of Management and Marketing Chair Evaluation Committee  

College Assignments

Chair:
2011-2012 – 2014-2015:  Faculty Development Committee Lamar University  

Member:
2015-2016:  Undergraduate Programs Committee  
2012-2013 – 2014-2015:  Undergraduate Curriculum Committee Lamar University  
2011-2012:  Undergraduate Curriculum Committee  

Chair:
2015:  Scholarship task Force, College of Business Strategic Planning: Served as the co-chair of the Scholarship Task Force during May-June, 2015.
2015:  Faculty Development Committee: Served as Chair of this committee till May, 2015

College Assignments

Member:
2011:  Administrator Review Committee for Associate Dean Dr. Brad Mayer (January, 2011)  

University Assignments

Member:
2011:  Lamar University Faculty Senate (Till May 2011)  
2011:  Budget and Compensation Subcommittee--Lamar University Faculty Senate (Till May, 2011)  

University Assignments

Member:
2014 – 2015:  Provost and Vice President of Academic Affairs Search Committee  

University Assignments

Member:
2011-2012:  University Personnel Committee  

University Assignments

Member:
2011-2012 – 2015-2016:  University Personnel Committee

Intellectual Contributions

Refereed Articles 

  • Bandyopadhyay, S. (2016).  Factors Affecting the Adoption of Electronic Word-of-Mouth in the Tourism Industry.   International Journal of Business and Social Science, 7 (1), 10-18.
  • Bandyopadhyay, S. & Bandyopadhyay, K. (2016).  What Makes Business Students Participate in College Study Abroad Programs?   Competition Forum, 14 (2), 325-332.
  • Bandyopadhyay, K., Barnes, C., & Bandyopadhyay, S. (2015).  Maintaining Academic Honesty in Online Courses.   International Journal of Interdisciplinary Research, 4 (2), 33-47.
  • Bandyopadhyay, S. (2014).  Country-of-Origin Perceptions, Consumer Ethnocentrism, and Product Evaluations in the Indian Market.   International Journal of Business and Social Science, 5 (9), 21-30.
  • Bandyopadhyay, S. & Bandyopadhyay, K. (in press, 2014).  Factors Influencing Student Participation in College Study Abroad Programs.   Journal of International Education Research, 11 (2), 87-94.
  • Bandyopadhyay, S. (2013).  A Choice Model to Predict Influence Strategies in Marketing Channels.   International Journal of Business, Humanities, and Technology, 3 (7), 24-30.
  • Bandyopadhyay, S. (2013).  Predicting Consumer Reaction to Online Privacy Concerns: A Nested Logit Model.   International Journal of Management & Information Systems, 17 (2), 89-96.
  • Chang, Y. Y. & Bandyopadhyay, S. (in press, 2013).  The Impact of American Advertising Humor on Taiwanese Consumers.   International Business and Economics Research Journal, 13 (1), 93-101.
  • Bandyopadhyay, S. (2012).  Consumers' Online Privacy Concerns: Causes and Effects.   Innovative Marketing, 8 (3), 32-39.
  • Bandyopadhyay, S. (2012).  Ethnocentrism in Icelandic Consumers and Its Consequences.   International Business and Economics Research Journal, 11 (3), 307-314.
  • Bandyopadhyay, S. (2011).  Online Privacy Concerns of Indian Consumers.   International Business and Economics Research Journal, 10 (2), 93-100.

Refereed Proceedings 

  • Bandyopadhyay, S. (2015).  Factors Affecting the Adoption of Electronic Word-of-Mouth in the Tourism Industry.   2015 International Academic Business Conference.
  • Bandyopadhyay, K., Barnes, C., & Bandyopadhyay, S. (2015).  An Investigation of the Factors that Influence the Use of Proctoring in Online Courses.   2015 Association of Collegiate Marketing Educators Annual Conference.
  • Bandyopadhyay, S. & Bandyopadhyay, K. (2014).  Factors Influencing Student Participation in College Study Abroad Programs.   Proceedings of the International Education Conference (Clute Institute), Las Vegas, 2014.
  • Bandyopadhyay, S. & Natarajan, V. (2014).  Gray Marketing in Prescription Drugs.  In Kent Willis (Ed.)   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois: Business and Health Administration Association.
  • Chang, Y. Y. & Bandyopadhyay, S. (2013).  The Impact of American Advertising Humor on Taiwanese Consumers.   International Academic Conference (Clute Institute), Littleton, Colorado: Clute Institute.
  • Bandyopadhyay, S. (2012).  Predicting Consumer Reaction to Online Privacy Concerns: A Nested Logit Model.   International Academic Conference, The Clute Institute.
  • Bandyopadhyay, S. (2011).  Ethnocentrism in Icelandic Consumers and Its Consequences.   International Business and Economics Research Conference, The Clute Institute.

Presentation of Refereed Papers 

  • Bandyopadhyay, S. (2015). Factors Affecting the Adoption of Electronic Word-of-Mouth in the Tourism Industry.   2015 International Academic Business Conference, Las Vegas, Nevada.
  • Bandyopadhyay, K., Barnes, C., & Bandyopadhyay, S. (2015, March). An Investigation of the Factors that Influence the Use of Proctoring in Online Courses.   2015 Association of Collegiate Marketing Educators Annual Conference, Houston, Texas.
  • Bandyopadhyay, S. & Natarajan, V. (2014). Gray Marketing in Prescription Drugs.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Bandyopadhyay, S. & Bandyopadhyay, K. (2014, October). Factors Influencing Student Participation in College Study Abroad Programs.   International Education Conference 2014, Las Vegas, Las Vegas, Nevada.
  • Chang, Y. Y. & Bandyopadhyay, S. (2013, September). The Impact of American Advertising Humor on Taiwanese Consumers.   International Academic Conference (Clute Institute), Las Vegas, Nevada.
  • Bandyopadhyay, S. (2012, October). Predicting Consumer Reaction to Online Privacy Concerns: A Nested Logit Model.   International Academic Conference, Las Vegas, Nevada.
  • Bandyopadhyay, S. (2011). Ethnocentrism in Icelandic Consumers and Its Consequences.   International Business & Economics Research Conference, Las Vegas, Nevada.

Grants 

Funded

  • 2014: Bandyopadhyay, k. & Bandyopadhyay, S., Investigating the Factors Influencing Participation in College Study Abroad Programs, Co-Principal Investigator, Lamar University (Research Enhancement Grant). This study will investigate the factors that influence student participation in college study abroad programs. We posit that students' general perceptions regarding the study abroad experience and their expectations of intercultural awareness from study abroad programs will impact their perceptions of personal growth, professional development, and intellectual growth to be derived from such programs. The expectations regarding personal growth, professional development, and intellectual growth will, in turn, directly impact students' intention to participate in study abroad programs. The relationships between the influencing factors and students' intention to participate will be measured via survey research.
  • 2011: Bandyopadhyay, S. Online Course Development Grant, Principal Investigator, Lamar University. The grant was awarded to develop an online version of the undergraduate E-Marketing Class (MKTG 3350).