Vivek Natarajan

Contact

Dr. Vivek Natarajan
Associate Professor 

Phone: (409) 880- 8643
Email: vnatarajan@lamar.edu
Office: Galloway Business Building Room 251

Ph.D.   University of Texas at Arlington
M.B.A.   Panjab University,  Chandigarh, India
B.E.   University Visvesvaraya College of Engineering, Bangalore University,  Bangalore,India

Courses Taught

MBA:

Global Enrichment  
Healthcare Economics 
Healthcare Entrepreneurship 
Marketing Management 
Special Topics in Management 
Supply Chain Management 

Bachelors:

Marketing Management 
Marketing Promotion 
Principles of Marketing 
Seminar on Entrepreneurship 
Special Problems in Business 

Courses taught, but not in the Schedule:

Consumer Behavior,Marketing Research,International Marketing 

Professional Experience

Academic Experience 

Associate Professor, Lamar University (September, 2012 - Present), Beaumont, Texas. Teaching courses in Marketing and Business, Publish Scholarly articles, Service to Department, College, University, and Discipline.

Assistant Professor, Lamar University (August, 2006 - August, 2012), Beaumont, Texas. 

Service

Professional Service 

Board Member: PRJ Editorial Review Board
2011:  Business Studies Journal (International).  Serving as the member of the editorial board for Business Studies Journal.
2011:  ACADEMY OF MARKETING STUDIES JOURNAL (International).  Serving as the member of the editorial board of ACADEMY OF MARKETING STUDIES JOURNAL.
2011:  International Journal of Pharmaceutical and Healthcare Marketing (International).  Served as member of editorial board of International Journal of Pharmaceutical and Healthcare Marketing.
2011:  Journal of Indian Business Research (International).

Board of Directors: Moderate Involvement
2014 – 2016:  Federation of Business Discipline, Houston, Texas (National).  Serving as Program chair for the 2015 ACME Annual Meeting. Solicitation of papers, managing tracks, program development, inviting key speakers, developing proceedings, and conducting the program.

Board of Directors: Substantial Involvement
2016:  Association of Collegiate Marketing Educators Conference, Dallas, Texas (National).  Serving as VP-membership

Chair: Committee / Task Force
2016:  Business and Health Administration Association (BHAA) Conference, Chicago, Illinois (National).

Chair: Conference / Track / Program
2016:  Business and Health Administration Association (BHAA) Conference, Chicago, Illinois (National).

Editor: Book / Textbook
2011:  International Journal of Pharmaceutical and Healthcare Marketing (International).  Served as the Book Review Editor for International Journal of Pharmaceutical and Healthcare Marketing.

Leadership role in professional/scientific society
2016:  Association of Collegiate Marketing Educators Conference, Oklahoma City, Oklahoma (National).  Served as President
2016:  Academy of Collegiate Marketing Educators Conference, Houston, Texas (National).  Served as President from March 2015.

Institutional Service 

Department Assignments

Chair:
2012-2013:  Marketing Faculty Group: Chaired the Marketing Faculty group to develop the online Principles of Marketing Academic Partnerships course.

Faculty Advisor:
2013-2014:  Elizabeth Files: I advised Elizabeth Files for her undergraduate honors project.
2013-2014:  Kathleen Broussard: I advised undergraduate student Kathleen Broussard for her honors project.
2012-2013:  American Marketing Association: Served as Faculty Advisor for AMA. Helped in organizing elections and organizing events and guest speakers.

College Assignments

Chair:
2015-2016:  Engagement & Innovation Committee (Co-Chair)  

Member:
2014-2015:  Accreditation and Assessment Committee Lamar University  
2011-2012 – 2014-2015:  General Business Program Committee Lamar University  
2013-2014:  Personnel Committee Lamar University  
2011-2012 – 2013-2014:  Multicultural Enhancement Committee Lamar University  

Chair:
2014-2015:  External Relations Task Force, Strategic Planning for College of Business: External Relations Task Force, Strategic Planning for College of Business.
Managed meetings, took inputs from members, served as spokesperson for the group at the Strategic Planning retreats.

Member:
2013-2014:  Accreditation/Assessment Committee: Member of Lamar College of Business Accreditation/Assessment Committee  
2012-2013:  COB Academic Lecture Series committee: COB Academic Lecture Series committee

University Assignments

Chair:
2015-2016:  Senate Faculty Issues Committee: Chair  of Faculty Senate Faculty Issues Committee

Member:
2015-2016 – 2016-2017:  Faculty Senate Vice President and Member of the Executive Committee: Faculty Senate Vice President and Member of the Executive Committee (2016-17)
2013-2014 – 2015-2016:  Research Council:  College Representative on the Lamar University Research Council. Vote on University scholar awards and REG grants.
2013-2014:  Senate Ad-hoc Committee on Minutes and Roberts Rules of Order: Member of Senate Ad-hoc Committee on Minutes and Roberts Rules of Order.
2012-2013:  Search Committee for Associate Provost for Research and Sponsored Programs  

Other Institutional Service Activities:
2014:  MKTG 4340 class: Students in my MKTG 4340 class worked with the Office of the President of Lamar University to develop a Marketing Promotion campaign for the President' initiative to recruit new students in the Houston Metropolitian area.   

Intellectual Contributions

Refereed Articles 

  • Sharma, T., Mangalaraj, G., & Natarajan, V. S. (2016).  E-governance in developing countries: a case study of E-Disha initiative in the Indian state of Haryana.   International Journal of Indian Culture and Business Management, 13 (1), 17, doi: http://dx.doi.org/10.1504/IJICBM.2016.077638.
  • Jain, V., Bharadwaj, K., Bansal, A., & Natarajan, V. (in press, 2016).  "Discovering the Changes in Gendering of Products: Case of Woman in 'Bikerni Community' in India".   Border Crossing.
  • Cavaliere, F. J., Mulvaney, T., Swerdlow, M., Bandyopadhyay, S., & Natarajan, V. (in press, 2016).  Prohibiting Gray Market Prescription Drugs: The Ethical Dimensions.   Southern Law Journal.
  • Norman, S., Natarajan, V. S., & Sen, K. (2015).  Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'.   Journal of Higher Education Theory and Practice, 5 (5), 10.
  • Chadha, S. K., Singh, B., & Natarajan, V. S. (2014).  Interaction among Foreign Direct Investment, Economic Growth and Foreign Trade: Evidence from India and China.   International Journal of Process Management and Benchmarking, 4 (2), 21, doi: 10.1504/IJPMB.2014.060405.
  • Allen, L., Natarajan, V. S., & Price, D. (2012).  Social and Cultural Factors as a Determinate Of ICT Expenditures: An Empirical Study.   International Journal of Information Systems and Change Management, 6 (2), 9, doi: 10.1504/IJISCM.2012.051147.
  • Allen, L., Kenyon, G., & Natarajan, V. S. (2012).  The regional impact of monetary policy on house prices.   International Journal of Business Innovation and Research, 6 (12), 391-400, doi: 10.1504/IJBIR.2012.047273.
  • Sharma, T., Turka, S., & Natarajan, V. (2012).  Qualitative factors as a determinant of firm location: a case study of paddy processing industry in northern India.   International Journal of Indian Culture and Business Management, 5 (2), 111-131.
  • Sen, K. & Natarajan, V. S. (2012).  Organic Growth ----- A Taxonomic Perspective.   International Journal of Business Excellence, 5 (1/2), 130-139.
  • Natarajan, V. S., Parayitam, S., & Sharma, T. (2012).  The relationship between web quality and user satisfaction: The Moderating Effects of Security and Content.   International Journal of Business Excellence, 5 (1/2), 52-76.
  • Natarajan, V. S. & Sen, K. C. (2011).  Antecedents of population health across US States - An Empirical Investigation.   Journal of Management Policy and Practice, 12 (2), 97-102.
  • Dyson, J., Natarajan, V. S., & Sen, K. (2011).  M&D Supply Case A: Stuff Happens.   Journal of International Academy for Case Studies.

Refereed Proceedings 

  • Natarajan, V., Ahmed, I., & Sen, K. C. (2016).  Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India.   Macromarketing Conference.
  • Natarajan, V., Sen, K., & Ahmed, I. (2016).  Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India.   Macromarketing Conference.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2014).  An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures.   Academy of Marketing Science Annual Conference.
  • Natarajan, V., Sen, K. C., Radhakrishnan, N., & Broussard, K. (2014).  Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads.   Business and Health Administration Association (BHAA) Conference.
  • Bandyopadhyay, S. & Natarajan, V. (2014).  GRAY MARKETING IN PRESCRIPTION DRUGS.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. S. & Godkin, L. (2014).  "Technology Readiness and Learning Goals as Antecedents to Student Satisfaction and Learning Outcomes in Online and Traditional Settings: A Preliminary Empirical Investigation,".   Academy of Collegiate Marketing Educators Conference.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013).  UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Mukherjee, A. (2013).  UNDERSTANDING THE DRIVERS OF MEDICAL TOURISM: AN EXPLORATORY EMPIRICAL STUDY.   Business and Health Administration Association (BHAA) Conference.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013).  AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS.   Academy of Marketing Science Annual Conference.
  • Dyson, J., Natarajan, V., & Sen, K. (2013).  M&M Air Service: Reckless, Wild, and a Little Bit Crazy!   Southwest Case Research Association.
  • Joonas, K. & Natarajan, V. S. (2012).  Imperative for Green Marketing in India: A Conceptual Research of Beliefs and Attitudes of Business Students.   Academy of Marketing Education Educators Annual Meeting.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2012).  Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes, and Hypertension across the US MSAs.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (2012).  Literature states that environmental concern has increased over the last decades. Business and marketing take a green approach due to strategic compulsions. There is a gap in the literature pertaining to the greening of business and marketing in India. Mo.   Business and Health Administration Association (BHAA) Conference.
  • Dyson, J., Sen, K., & Natarajan, V. (2011).  M&D Supply David and Goliath.   Allied Academies 2010 Spring International Conference.
  • Sund, J., Natarajan, V., Kalyanaram, G., & Sharma, T. (2011).  Evolution of GSM Technology Market in India: A Bass Model Approach.   International conference in Marketing, IIM Lucknow, India.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2011).  Diabetes rates and lifestyle variables: An empirical investigation across US metropolitan statistical Areas.   Society for Marketing Advances Annual Meeting.
  • Dyson, J., Sen, K., & Natarajan, V. (2011).  M&D Supply Case E :Texas Two-Step.   Allied Academies Spring 2011 Conference.
  • Sharma, T., Natarajan, V., & Sharma, G. (2011).  Euclidean Mapping of Attributes in Small Cars: A case study of Tata Nano.   Association of Collegiate Marketing Educators Conference.

Non-Refereed Proceedings 

Full Paper

  • Natarajan, V. & Karani, K. (2016).  Medical Tourism in India: Prospects and Problems.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Ahmed, I. (2016).  The Emergence of Yoga in Healthcare: A Review of Themes and Issues.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Martin, J. (2016).  Looking East: A Qualitative Study of Business Majors' Study Abroad Experiences in China.   Academy of Marketing Education Educators Annual Meeting.
  • Natarajan, V. & Ahmed, I. (2016).  Blue Bells of Alarm: Can a Strong Brand Relationship Mitigate a Product Harm Crisis?   Association of Collegiate Marketing Educators Conference.
  • Natarajan, V. & Allen, L. (2015).  The Medical Loss Ratio Requirement as an Instrument for Efficient Management of Health Care: An Empirical Investigation of Insurance premiums after ACA 2010.   Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V. & Ahmed, I. (2015).  To Buy or Not to Buy: An Analysis of Factors that Impact Students' Purchase and Use of Educational Supplements.   Academy of Collegiate Marketing Educators Conference.
  • Natarajan, V. & Dyson, J. (2015).  Eastbound: Key Take-aways from a China Study Abroad Program.   Association of Collegiate Marketing Educators Conference.

Abstract Only

  • Ahmed, I. & Natarajan, V. (2016).  A Comparison of Asian Innovation Models.   11th Asia-Pacific Business Research Conference.
  • Natarajan, V. & Norman, S. (2015).  Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'.   Business and Health Administration Association (BHAA) Conference.

Presentation of Refereed Papers 

  • Ahmed, I., Natarajan, V., & Sen, K. C. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India.   Macromarketing Conference, Dublin, Ireland.
  • Ahmed, I., Natarajan, V., & Sen, K. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India.   Macromarketing Conference, Dublin, Ireland.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2014). An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures.   Academy of Marketing Science Annual Conference, Indianapolis, Indiana.
  • Broussard, K., Natarajan, V., Sen, K. C., & Radhakrishnan, N. (2014). Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Bandyopadhyay, S. & Natarajan, V. (2014, March). GRAY MARKETING IN PRESCRIPTION DRUGS.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Natarajan, V. S. & Godkin, L. (2014, March). Technology Readiness and Learning Goals as Antecedents to Student Satisfaction and Learning Outcomes in Online and Traditional Settings: A Preliminary Empirical Investigation,".   Academy of Collegiate Marketing Educators Conference, Dallas, Texas.
  • Natarajan, V. & Mukherjee, A. (2013). UNDERSTANDING THE DRIVERS OF MEDICAL TOURISM: AN EXPLORATORY EMPIRICAL STUDY.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS.   Academy of Marketing Science Annual Conference, Monterrey Bay, California.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy!   Southwest Case Research Association, Albuquerque, New Mexico.
  • Sen, K. C. & Natarajan, V. S. (2012, July). The Modern Firm as a Conduit for Indigenous People: A Conceptual Model.   4th Subsistence Marketplaces Conference, Chicago, Illinois.
  • Sharma, T., Natarajan, V. S., & Mangalraj, G. (2012, July). E-Governance Adoption by Subsistence Level Citizens: A case study of E-Disha initiative in Indian State of Haryana.   4th Subsistence Marketplaces Conference, Chicago, Illinois.
  • Joonas, K. & Natarajan, V. S. (2012, March). "Imperative for Green Marketing in India: A Conceptual Research of Beliefs and Attitudes of Business Students".   Academy of Marketing Education Educators Annual Meeting, New Orleans, Louisiana.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (2012, March). Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSAs.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E :Texas Two-Step.   Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case D David and Goliath.   Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Sharma, T., Natarajan, V., & Sharma, G. (2011). Euclidean Mapping of Attributes in Small Cars: A case study of Tata Nano.   Academy of Collegiate Marketing Educators Conference, Houston, Texas.

Presentation of Non-Refereed Papers 

  • Ahmed, I. & Natarajan, V. (2016). A Comparison of Asian Innovation Models:.   11th Asia-Pacific Business Research Conference, Singapore, Singapore.
  • Karani, K. & Natarajan, V. (2016). Medical Tourism in India: Prospects and Problems.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Natarajan, V. & Ahmed, I. (2016). The Emergence of Yoga in Healthcare: A Review of Themes and Issues.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Escamilla, C., Ahmed, I., Natarajan, V., & Sen, K. C. (2016). Beautiful Mountain Symphony: What Sells Tickets?   Society for Case Research 2016 Conference, Chicago, Illinois.
  • Ahmed, I. & Natarajan, V. (2016, March). Blue Bells of Alarm: Can a Strong Brand Relationship Mitigate a Product Harm Crisis?   Association of Collegiate Marketing Educators Conference, Oklahoma City, Oklahoma.
  • Natarajan, V. & Martin, J. (2016, March). Looking East: A Qualitative Study of Business Majors' Study Abroad Experiences in China.   Academy of Marketing Education Educators Annual Meeting, Oklahoma City, Oklahoma.
  • Allen, L. & Natarajan, V. (2015). The Medical Loss Ratio Requirement as an Instrument for Efficient Management of Health Care: An Empirical Investigation of Insurance premiums after ACA 2010.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Norman, S., Natarajan, V., & Sen, K. (2015). Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Ahmed, I. & Natarajan, V. (2015). To Buy or Not to Buy: An Analysis of Factors that Impact Students' Purchase and Use of Educational Supplements.   Academy of Collegiate Marketing Educators Conference, Houston, Texas.
  • Dyson, J. & Natarajan, V. (2015). Eastbound: Key Take-aways from a China Study Abroad Program.   Association of Collegiate Marketing Educators Conference, Houston, Texas.
  • Natarajan, V. (2014). Advances in Online Education: Panel Discussion.   Marketing Management Association Fall Educators Conference, San Antonio, Texas.

Grants 

Funded

  • 2016: Radhakrishnan, N. & Natarajan, V., Lamar University Research Enhancement Grant, Principal Investigator.
  • 2012: Natarajan, V. & Godkin, L., Technology Readiness and Learning Goals as Antecedents to Student Satisfaction and Learning Outcomes in Online and Traditional Settings: An Empirical Investigation., Principal Investigator, Academic Partnerships 600 North Pearl Street Suite 900 Dallas, Texas 75201. , Lamar University .

Papers Under Review 

  • Sharma, T., Mangalaraj, G., & Natarajan, V. S. (2014). "Modeling marketing paradigm in E-Governance adoption by Subsistence Level Citizens: A case study of E-Disha initiative in India state of Haryana," Revised and resubmitted to International Journal of Indian Culture and Business Management.
  • Sharma, T., Natarajan, V., & Sharma, G. (2011). "Euclidean Mapping of Attributes in Small Cars: A case study of Tata Nano," Initial submission to International Journal of Indian Culture and Business Management.

Working Papers 

  • Natarajan, V., Sen, K., & Mukherjee, A. (2011). "Drivers of Obesity: An empirical investigation across US Metropolitan Statistical Areas."