Marketing

What is marketing?

Marketing, as a professional field, is concerned with the whole range of activities that facilitate the movement of goods and services from producer to the ultimate consumer.

Is marketing the right fit for me?

• Can you sell anything?
• Are you creative?
• Do you get excited about new things?
• Do you have a desire to keep learning?

Where do Lamar University's marketing graduates work?

What are some of the courses I might take?

E-Marketing

Consumer Behavior

Marketing Management 

Marketing Promotion

Entrepreneurial Market Opportunities

Market Research 

Degree Course Requirements

What kind of path will I take upon graduation?

B.B.A. in marketing graduates will have a wide variety of career options. Lamar University offers a M.B.A. concentration in service marketing and management that will help those wishing to further their education. 

Learn more information on Lamar University's graduate programs. 

Those with a marketing degree often become

Advertising Account Executives

Advertising Account Planners

Advertising Art Directors 

Advertising Copywriters

Marketing Coordinators

Market Researchers

Marketing Executives

Media Buyers

Media Planners

MEET THE FACULTY

Meet Your Department Chair

Department Chair

Department Chair