General Business Concentrations
A general business major offers students a thorough education in business without a focus on one specific business discipline. This program provides flexibility for individuals to explore various career paths.
The purpose of this program is to prepare the student in all areas of business. A graduate can enter small business, public relations, federal and state government, office management, insurance, real estate, retail, credit or sales.
General business majors receive Bachelor of Business Administation degrees upon completing their programs. Choose from a variety of concentrations that offer broad-based business education alongside opportunities to specialize.
General Business Concentrations
Broad based education in all business fundamentals
Additional emphasis on marketing and ad creation
Special preparation for starting a business
Knowledge and skills for running building projects
Blending business and engineering fundamentals
Welcome to General Business
Marleen Roosth Swerdlow
Welcome to Lamar University’s College of Business! Our general business program offers six concentrations, each awarding a bachelor's degree: advertising communications, business education, construction management, entrepreneurship, general business and industrial engineering.
The College of Business's business core provides students with a firm foundation in business. Each of the general business concentrations adds specialization courses in business or non-business areas.
Our interdisciplinary concentrations are collaborations with other colleges at Lamar:
- The advertising communications concentration includes additional marketing classes as well as classes from the Department of Art and the Department of Communication. It blends a solid knowledge of business with the creation and placement of information designed to produce sales.
- Specialization courses for the industrial engineering concentration are taught in the Department of Industrial Engineering. This combined education helps graduates make decisions concerning products to manufacture or services to provide, layout of the production facilities, materials used in manufacturing a product, production procedure, quality control, and inventory control as well as methods of motivating and rewarding employees.
- The business education concentration contains additional business courses and all of the pedagogy courses from the College of Education that would be necessary to work towards obtaining teacher certification in secondary education.
- Our newest interdisciplinary concentration, construction management, features specialization courses taught by Construction Management faculty. It prepares graduates to focus more on financial and managerial roles in construction organizations and to pursue employment as office managers, sales representatives, human resource managers and purchasing representatives.
Our remaining concentrations provide additional specialization courses in business:
- The general business concentration provides additional courses in accounting, finance, management and marketing so that a graduate with this concentration would be able to work in a small to medium size company and know a little about every subject without having to major in one.
- The concentration in entrepreneurship provides additional courses in accounting, finance and management as well as three courses designed for entrepreneurs or people who want to work for entrepreneurs.
Once again, I welcome you to Lamar University. I am always happy to visit with potential students about the various general business concentrations. Please contact me with your questions.
Sincerely,
Marleen Roosth Swerdlow
Interim Chair, Department of Business