The Most Powerful Woman in the NFL
EVP and Chief Brand Officer of the Dallas Cowboys, Charlotte Jones Anderson
Date: April 4, 2017
Time: 7:00pm
Location: Price Auditorium in Herman Iles building at the John Gray Center. Lamar University Campus
Title: How Passion, Leadership and Innovation Have Shaped The Star
More About Charlotte
Charlotte Jones Anderson, Dallas Cowboys Executive Vice President and Chief Brand Officer, oversees all strategies and applications surrounding the team’s brand as it is presented to fans worldwide.
Working in the executive office since 1989, Anderson’s experience has enabled her to become one of the most innovative and versatile executives among women in professional sports and executives as a whole.
Her vision and direction guides the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing, and community relations. Most recently, she contributed to the design of The Star - the new Dallas Cowboys World Headquarters, training facility and event center ocated in Frisco, Texas. Historically, she has played a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium, the state-of-the-art venue that opened in Arlington, Texas, in 2009.
In 2012, Anderson was named Chairman of the NFL Foundation and is responsible for spearheading the NFL efforts in youth football participation, health and safety, and community outreach. She is the first woman to serve in this capacity for an NFL charitable institution and the first woman to represent club ownership as leader of a major professional sports league foundation. In 2014, she was appointed to the first NFL Conduct Committee, which endorses and enhances the new personal conduct policy for all NFL players and employees.
Anderson is also the President of the Dallas Cowboys Cheerleaders and is responsible for supervising what is considered to be the most prominent organization of its kind in the world. In the late 1990s, the Cowboys Cheerleaders surpassed the legendary Bob Hope in total number of USO visits made to U.S. military installations around the world.
Anderson’s spirit of involvement in the local community extends far beyond the realm of professional football. Since coming to the Dallas-Ft. Worth area in 1989, she has been actively involved with leadership roles in a wide range of organizations that include The Boys and Girls Clubs of America, Southwestern Medical Foundation, the President’s Advisory Council for The Dallas Center for Performing Arts Foundation, TACA board of governors, The Salvation Army, The Rise School, Shelton School, Make-A-Wish North Texas Presidents Council, Dallas Symphony, and the Super Bowl XLV Host Committee. She chaired the 2014 North Texas Final Four Host Committee, the organization responsible for hosting and organizing the record-setting men’s basketball championship at AT&T Stadium. She is also a member of the Board of Directors of Hilltop Corporation and serves as President of the Gene and Jerry Jones Family Foundation and the Gene and Jerry Jones Family Arlington Youth Foundation.
