Komal Karani
Contact
Dr. Komal KaraniProfessor of Marketing
Department of Business
Phone: (409) 880- 8295
Email: kskarani@lamar.edu
Office: Galloway Business Building Room 261
M.B.A. Faculty of Management Studies
B.S. University of Rajasthan, Jaipur, Rajasthan, India
Courses Taught
M.B.A.:
International Business
Marketing Concepts
Marketing Concepts
Strategic Cases in Services Marketing and Management
Bachelors:
Entrepreneurial Market Opportunities
Principles of Marketing
Special Problems in Business
Courses taught, but not in the Schedule:
MGMT 4390
MGMT 5340
Professional Experience
Academic Experience
Assistant Professor, Associate Professor (2015) of Marketing, Lamar University (2009 - Present), Beaumont, Texas.
Service
Professional Service
Chair: Conference / Track / Program
2014: Association of Collegiate Marketing Educators Conference (National).
Reviewer - Book / Textbook
2013: McGraw-Hill LearnSmart (International).
Institutional Service
College Assignments
Chair:2019-2020: Student-Faculty Relations (Co-Chair)
2019-2020: International Business Class Development
2015-2016: Student-Faculty Relations Committee (Co-Chair)
Faculty Advisor:
2014-2015 – 2016-2017: American Marketing Association
2014-2015 – 2016-2017: Sigma Sigma Rho
2013-2014 – 2014-2015: Sigma Sigma Rho
2011-2012 – 2016-2017: Friends of India Student Association
2016-2017 – 2017-2018: QEP
2016-2017: University Grade Review Committee
2015-2016: QEP Outreach
2015-2016 - 2017-2018: Commencement Committee
2014-2015: Registration & Grading Committee
2014-2015: Finance Search Committee
2011-2012 – 2014-2015: Student-Faculty Relations Committee Lamar University
2011-2012: FLC on Sustainability
2010-2011: Distance Ed Committee
2009-2010 – 2014-2015: Student-Faculty Relations Committee Lamar University
University Assignments
Member:
Faculty Advisor:
2013-2014 – 2019 - 2020: Sigma Sigma Rho
2011-2012 – 2019-2020: Friends of India Student Association
Mentoring Activities:
2017-2018: McNair Scholar
Other Institutional Service Activities:
2018-2019: Office of Undergraduate Research
2016-2017: Office of Undergraduate Research: Reviewer for Student grant proposals at the OUR
2011-2012: Faculty Learning Community: Advocate for one of the Faculty Learning Communities proposed by Center for Teaching+Learning Enhancement
Community Service
Member of a Committee
2011 – 2013: Big Idea Challenge, One of the judges at the Big Idea Competition
Other Community Service Activities
2014 – 2015: Junior Achievement at BISD
2013 – 2014: Junior Achievement at BISD
2013: Rodeway Inn, Worked with the local Rodeway Inn that was struggling and helped them develop a new business model
Speech / Presentation at a Community Meeting
2012: TAYLOR CAREER & TECHNOLOGY CENTER BUSINESS SUMMIT, This was a free opportunity in which the community could gain information and tools in many areas of business ranging from getting into careers to operating a business.
Intellectual Contributions
Refereed Articles
- Moss, G., Fraccastoro, K., Flosi, A., & Karani, K. (2020). Disseminating Information to College Students in a Complex Media Environment. Business Education Innovation Journal.
- Sheperis, D., & Karani, K. (2019). Marketing of Professional Counselors. Journal of Counseling and Development.
- McCollough, J., Karani, K., & Galose, W. (in press, 2016). Factors Influencing a Consumer's Propensity to engage in a contract. Southwest Business and Economics Journal.
- Fraccastoro, K. & Karani, K. (2014). Marketing Small Towns: A Preliminary Investigation. Journal of Business and Economics Research.
- McCullough, J. & Karani, K. (2014). The Media's Role in Influencing Perceptions of Housing Values and the Resulting Impact on the Macroeconomy. Economic Affairs.
- Karani, K., Mulcahy, D., & Sen, K. C. (2014). There is room at the Inn!: A Case Study. Journal of International Academy for Case Studies.
- Karani, K., Fraccastoro, K., & Shelton, J. (2013). The effect of order of prices on customers' confidence levels. Journal of Management and Marketing Research.
Refereed Proceedings
- Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020). Effectively Communicating with College Students in a Social Media Environment. Academy of Business Research.
- Karani, K. (2018). Crisis! Do regional loyalties lead to faster recovery. Academy of Business Research.
- Newton, B., Karani, K., & Fraccastoro, K. (2018). Event Marketing: A Marketing Study of a sponsored event in a Small Town. Clute International Conference.
- Karani, K. (2017). You are in Charge! Society for Marketing Advances Annual Meeting.
- Karani, K., Sheperis, D., & Sheperis, C. (2016). Marketing of Professional Counselors: A Study of Best Practices. Society for Marketing Advances Annual Meeting.
- Karani, K. (in press, 2015). The Zone of Tolerance. Academy of Business Research.
- Karani, K. & Fraccastoro, K. (2014). Social Media Usage by Institutions of Higher Learning: An examination by platform, institution type and size. Society for Marketing Advances Annual Meeting.
- McCullough, J., Karani, K., & Galose, W. (2014). Risk Aversion and Trust with respect to Expenditure Averaging. Western Economic Association International.
- Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities. Society for Marketing Advances Annual Meeting.
- Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study. Allied Academies Spring 2013.
- Karani, K. (2013). Medical Tourism: The New Wild West? Academy of Business Research.
- Karani, K. (2012). Great Product, Terrible Service! Allied Academies Spring 2012.
- Karani, K., Fraccastoro, K., & Shelton, J. (2012). The effect of order of prices on customers' confidence levels. Academic and Business Research Institute.
- Fraccastoro, K. & Karani, K. (2011). A comparison of promoted social media use in the marketing of colleges and Universities. Clute Institute Conferences, 2011 Las Vegas Nevada.
- Karani, K., & Fraccastoro, K. (2010). Resistance to Brand Switching: The elderly Consumer. International Business & Economics Research Conference.
- Karani, K. (2007). Brand Switching and the elderly consumer. Academy of Marketing Science Annual Conference.
- Karani, K. (2006). The Price is right! Or is it? A study of price as a measure of information and its effect on the consumer's decision making process. Academy of Marketing Science Annual Conference.
- Karani, K., & Natarajan, V. (2016). Medical Tourism in India: Prospects and Problems. Business and Health Administration Association (BHAA) Conference.
Presentation of Refereed Papers
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Karani, K. (2021). Forgiving a Loved Brand in the Face of a Transgression: An Exploratory Study. Academy of Business Research Conference, New Orleans, LA, Virtual.
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Karani, K., Fraccastoro, K., Moss, G., & Flosi, A. (2020). Effectively Communicating with College Students in a Social Media Environment. Academy of Business Research, New Orleans, Louisiana.
- Karani, K. (2018). Crisis! Do regional loyalties lead to faster recovery. Academy of Business Research, New Orleans, Louisiana.
- Newton, B., Karani, K., & Fraccastoro, K. (2018). Event Marketing: A Marketing Study of a sponsored event in a Small Town. Clute International Conference, Las Vegas, Nevada.
- Karani, K. (2017). You are in Charge! Society for Marketing Advances Annual Meeting, Louisville, Kentucky.
- Karani, K., Sheperis, D., & Sheperis, C. (2016). Marketing of Professional Counselors: A Study of Best Practices. Society for Marketing Advances Annual Meeting, Atlanta, Georgia.
- Karani, K. & Natarajan, V. (2015). Medical tourism in India: Prospects and problems. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
- Karani, K. (2015). The Zone of Tolerance. Academy of Business Research, New Orleans, Louisiana.
- Karani, K. & Jarrel, J. (2015). BioDiversity: The Spice of Life. ExxonMobil Bernard Harris Summer Science Camp Fall Forum, Houston, Texas.
- Karani, K. & Fraccastoro, K. (2014). Social Media Usage by Institutions of Higher Learning: An examination by platform, institution type and size. Southern Marketing Association Annual Conference, New Orleans, Louisiana.
- McCullough, J. & Karani, K. (2014). Risk Aversion and Trust with Respect to Expenditure Averaging. Southwestern Social Science Association, San Antonio, Texas.
- Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities. Society for Marketing Advances Annual Meeting, Hilton Head, South Carolina.
- Karani, K. (2013). Medical Tourism: The New Wild West? Academy of Business Research, New Orleans, Louisiana.
- Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study. Allied Academies Spring 2013, New Orleans, Louisiana.
- Karani, K. (2012). Great Product, Terrible Service! Allied Academies Spring 2012, New Orleans, Louisiana.
- Fraccastoro, K. & Karani, K. (2011). A comparison of promoted social media use in the marketing of colleges and Universities. Clute Institute Conferences, 2011 Las Vegas Nevada, Las Vegas, Nevada.
- Karani, K. & Fraccastoro, K. (2011). The Effects of Multiple Sources and Price Variations on Creating Confusion in the Consumer Decision Making Process. International Academic Conference, New Orleans, Louisiana.
- Karani, K. & Fraccastoro, K. (2010). Resistance to Brand Switching: The elderly Consumer. International Business & Economics Research Conference, Las Vegas, Nevada.
- Karani, K. (2007). 'Brand Switching and the elderly consumer.'. Academy of Marketing Science Annual Conference, Miami, Florida.
- Karani, K. G. (2006). 'The Price is right! Or is it? A study of price as a measure of information and its. Academy of Marketing Science Annual Conference, San Antonio, Texas.