Komal Karani

Contact

Dr. Komal Karani 
Associate Professor 

Phone: (409) 880- 8295
Email: kskarani@lamar.edu
Office: Galloway Business Building Room 261

Ph.D.   Drexel University
M.B.A.   Faculty of Management Studies
B.S.   University of Rajasthan,  Jaipur, Rajasthan, India

Courses Taught

MBA:

International Business 
Marketing Concepts  
Marketing Concepts  
Strategic Cases in Services Marketing and Management 

Bachelors:

Entrepreneurial Market Opportunities 
Principles of Marketing  
Special Problems in Business 

Courses taught, but not in the Schedule:

MGMT 4390
MGMT 5340 

Professional Experience

Academic Experience 

Assistant Professor, Associate Professor (2015) of Marketing, Lamar University (2009 - Present), Beaumont, Texas. 

Service

Professional Service 

Chair: Conference / Track / Program
2014:  Association of Collegiate Marketing Educators Conference (National).

Reviewer - Book / Textbook
2013:  McGraw-Hill LearnSmart (International).  

Institutional Service 

College Assignments

Chair:
2015-2016:  Student-Faculty Relations Committee (Co-Chair)  

Faculty Advisor:
2014-2015 – 2016-2017:  American Marketing Association  

Member:
2015-2016:  Commencement Committee  
2014-2015:  Finance Search Committee  
2011-2012 – 2014-2015:  Student-Faculty Relations Committee Lamar University  

University Assignments

Faculty Advisor:
2011-2012 – 2016-2017:  Friends of India Student Association

University Assignments

Faculty Advisor:
2014-2015 – 2016-2017:  Sigma Sigma Rho  
2013-2014 – 2014-2015:  Sigma Sigma Rho  

University Assignments

Member:
2011-2012:  FLC on Sustainability  

University Assignments

Member:
2015-2016:  QEP Outreach  
2014-2015:  Registration & Grading Committee  

University Assignments

Other Institutional Service Activities:
2011-2012:  Faculty Learning Community: Advocate for one of the Faculty Learning Communities proposed by Center for Teaching+Learning Enhancement  

University Assignments

Other Institutional Service Activities:
2016-2017:  Office of Undergraduate Research: Reviewer for Student grant proposals at the OUR  

Community Service 

Member of a Committee
2011 – 2013:  Big Idea Challenge, One of the judges at the Big Idea Competition

Other Community Service Activities
2014 – 2015:  Junior Achievement at BISD
2013 – 2014:  Junior Achievement at BISD
2013:  Rodeway Inn,  Worked with the local Rodeway Inn that was struggling and helped them develop a new business model

Speech / Presentation at a Community Meeting
2012:  TAYLOR CAREER & TECHNOLOGY CENTER BUSINESS SUMMIT,  This was a free opportunity in which the community could gain information and tools in many areas of business ranging from getting into careers to operating a business. 

Intellectual Contributions

Refereed Articles 

  • McCollough, J., Karani, K., & Galose, W. (in press, 2016).  Factors Influencing a Consumer's Propensity to engage in a contract.   Southwest Business and Economics Journal.
  • Fraccastoro, K. & Karani, K. (2014).  Marketing Small Towns: A Preliminary Investigation.   Journal of Business and Economics Research.
  • McCullough, J. & Karani, K. (2014).  The Media's Role in Influencing Perceptions of Housing Values and the Resulting Impact on the Macroeconomy.   Economic Affairs.
  • Karani, K., Mulcahy, D., & Sen, K. C. (2014).  There is room at the Inn!: A Case Study.   Journal of International Academy for Case Studies.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2013).  The effect of order of prices on customers' confidence levels.   Journal of Management and Marketing Research.

Refereed Proceedings 

  • Karani, K., Sheperis, D., & Sheperis, C. (2016).  Marketing of Professional Counselors: A Study of Best Practices.   Society for Marketing Advances Annual Meeting.
  • Karani, K. (in press, 2015).  The Zone of Tolerance.   Academy of Business Research.
  • Karani, K. & Fraccastoro, K. (2014).  Social Media Usage by Institutions of Higher Learning: An examination by platform, institution type and size.   Society for Marketing Advances Annual Meeting.
  • McCullough, J., Karani, K., & Galose, W. (2014).  Risk Aversion and Trust with respect to Expenditure Averaging.   Western Economic Association International.
  • Fraccastoro, K. & Karani, K. (2013).  An Investigation into the Marketing of Small Cities.   Society for Marketing Advances Annual Meeting.
  • Karani, K., Mulcahy, D., & Sen, K. (2013).  There is room at the Inn!: A Case Study.   Allied Academies Spring 2013.
  • Karani, K. (2013).  Medical Tourism: The New Wild West?   Academy of Business Research.
  • Karani, K. (2012).  Great Product, Terrible Service!   Allied Academies Spring 2012.
  • Karani, K., Fraccastoro, K., & Shelton, J. (2012).  The effect of order of prices on customers' confidence levels.   Academic and Business Research Institute.
  • Fraccastoro, K. & Karani, K. (2011).  A comparison of promoted social media use in the marketing of colleges and Universities.   Clute Institute Conferences, 2011 Las Vegas Nevada.

Presentation of Refereed Papers 

  • Karani, K., Sheperis, D., & Sheperis, C. (2016). Marketing of Professional Counselors: A Study of Best Practices.   Society for Marketing Advances Annual Meeting, Atlanta, Georgia.
  • Karani, K. & Natarajan, V. (2015). Medical tourism in India: Prospects and problems.   Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Karani, K. (2015). The Zone of Tolerance.   Academy of Business Research, New Orleans, Louisiana.
  • Karani, K. & Jarrel, J. (2015). BioDiversity: The Spice of Life.   ExxonMobil Bernard Harris Summer Science Camp Fall Forum, Houston, Texas.
  • Karani, K. & Fraccastoro, K. (2014). Social Media Usage by Institutions of Higher Learning: An examination by platform, institution type and size.   Southern Marketing Association Annual Conference, New Orleans, Louisiana.
  • McCullough, J. & Karani, K. (2014). Risk Aversion and Trust with Respect to Expenditure Averaging.   Southwestern Social Science Association, San Antonio, Texas.
  • Fraccastoro, K. & Karani, K. (2013). An Investigation into the Marketing of Small Cities.   Society for Marketing Advances Annual Meeting, Hilton Head, South Carolina.
  • Karani, K. (2013). Medical Tourism: The New Wild West?   Academy of Business Research, New Orleans, Louisiana.
  • Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study.   Allied Academies Spring 2013, New Orleans, Louisiana.
  • Karani, K. (2012). Great Product, Terrible Service!   Allied Academies Spring 2012, New Orleans, Louisiana.
  • Fraccastoro, K. & Karani, K. (2011). A comparison of promoted social media use in the marketing of colleges and Universities.   Clute Institute Conferences, 2011 Las Vegas Nevada, Las Vegas, Nevada.
  • Karani, K. & Fraccastoro, K. (2011). The Effects of Multiple Sources and Price Variations on Creating Confusion in the Consumer Decision Making Process.   International Academic Conference, New Orleans, Louisiana.

Papers Under Review 

  • McCullough, J., Karani, K., & Galose, W. (2015). "How Trust and Risk Aversion Affect the Propensity of Consumers to Enter Into a Level Billing Utility Contract," Revised and resubmitted to Southwest Business and Economics Journal.
  • Karani, K. & Fraccastoro, K. (2014). "Resistance To Brand Switching: The Elderly Consumer," Initial submission to Journal Of Consumer Marketing.
  • Karani, K. (2014). "Events that influenced the evolution of American Retailing: An Essay," Initial submission to Business History.

Working Papers 

  • Karani, K. & Fraccastoro, K. (2016). "Brand switching: Does Age Matter?," targeted for Journal of Business and Economics Research.
  • Sheperis, D. & Karani, K. (2016). "Marketing of Professional Counselors: A Q-Sort Study of Best Practices."
  • Karani, K., Fraccastoro, K., & Shelton, J. (2013). "The effects of order of prices on customers' confidence levels: the final study," targeted for Journal Of Consumer Marketing.
  • Karani, K. & Fraccastoro, K. (2013). "Investigating Social Media Use of Colleges and Universities," targeted for Journal Of Consumer Marketing.
  • Karani, K. (2011). "The Paradox of Credence Services," targeted for Journal of Service Research.